Our values

Create less waste creates more knowledge is a theme that runs deep within CHOISI. We intentionally minimize as much waste where possible to encourage innovation without hindering creative freedom and design challenges. Behavioral change towards a circular economy is highly encouraged amongst creatives and not just consumers.

"Waste is a natural resource, not rubbish."

CHOISI brings the best out of materials. Nature has engineered materials with exceptional mechanical properties to be celebrated not hindered. Bioplastics at CHOISI are treated more like a piece of wood at a carpenter's workshop than on a factory floor.

Skewing naturally built-in material properties creates unnecessary and wasteful manufacturing processes. Making them more environmentally toxic, harder and more expensive to recycle.

CHOISI embraces new technologies throughout its product development. Emerging technologies let us experiment with new methods and processes that in traditional manufacturing take too long to produce, difficult and costly to produce complex parts and inherently wasteful in product creation.

CHOISI believes great design gives back to society. Maximizing corporate profits at the cost of our environment is no longer acceptable.

• How can we influence positive change to inexpensive single-use disposable products?

• How can we enrich people’s emotional and spiritual connections with nature?

Good design facilitates positive social interactions. It drives positive behavioral change towards our natural environment.